Know your meat

The task
We had to create a project about a topic that was important to us, no guidelines, we where allowed to do whatever we wanted

My interpretation
For me an important topic is veganism. I chose to create a fictional project
that forces users to watch the slaughter process before they can buy an
animal product.
After talking to a lot of people and doing research, almost 80% of my target audience said the same, they think the slaughterings are horrible but they forget super fast about them, because once they are standing in the supermarket they are not associating meat with those slaughtered animals.

My solution for this is a packaging design that forces users to watch videos and pictures of the animals they are purchasing as they are killed, otherwise they
can’t buy the product.