Jazzfestival Saalfelden flyer Jazzfestival Saalfelden poster

HOPE, PURITY

SMOKY, VELVETY VOCALS

Jazzfestival Saalfelden

The task
The real life project was to create an identity for the Jazzfestival in Saalfelden.

My interpretation
I decided on these two visuals, which are combined. I wanted to
create a contrast or pick up on the aspect of call and response in jazz by
designing the flowers in an analogue style and the mouth in a more digital style,
so that they are in dialogue with each other. They should also be spontaneous
and improvise, as this is also typical of jazz.

Jazzfestival Saalfelden poster
mockup